"The Numbers Dont Lie!"Damon G. Zahariades Its true. They dont. Thats why you should look at the numbers whenever youre searching for answers. Let me explain... A lot of times, Ill start cruisin the forums and Ill notice folks saying their web sites arent selling. Theyll complain, "Ive had my site up for six months and have only sold four ebooks. This blows." Theyre right. That *does* blow. Im not gonna go into all the things they should be testing and tweaking. Youve heard it a thousand times and Im not in the mood to regurgitate it. Instead, Im gonna simply list a process you should be following if youre trying to sell something from a mini site. Step by step. With a running example to drive the point home. Step #1: Define success Lets say you want to sell 100 copies of your ebook, "Sitting On Your Bum For Fun And Profit." If you sell 101 copies this month, you win. If you sell 99 copies, you lose. Simple as that. Thats why we define success. So, we can get rid of the flighty "we almost made the goal" crap. You either make it or you dont. 100 copies is the "line in the sand." Step #2: Know your conversion ratios You get 1,000 unique visitors from Overture. You sell 8 copies of "Sitting On Your Bum For Fun And Profit." Whats your conversion ratio Its 0.8%. Lets be honest. That aint so good. But, if youre happy with it, your job just got easier. All you have to do is drive a tidal wave of traffic to your site. Step #3: Do the math Heres what you know...
Can you make money Depends. How much are those 12,500 visitors costing you Lets say youre paying 10 cents per visitor. That means $1,250. And how much are you selling your ebook for Lets say $29. 100 copies puts $2,900 in your pocket. Now, subtract the amount you shelled out for traffic and youre left with $1,650. Sounds good, right Trust me. It aint that good. You could be doing a lot better. But, Ill leave that for another article. Run Your Affiliate Product Promotion Numbers You need to do this for the affiliate products you promote, too. Know your numbers. Define your barometer for success. This is your "line in the sand." Figure out your conversion ratio. Do the math. For example, lets say I send 1,000 people to Michael Greens "Create And Sell Products Online" site... ---> http://www.damonz.com/green/ My goal is to turn 2.75% of that traffic into buyers. Or, at least put that traffic in the buying mood so that *Michael* can convert em. 30 people end up buying his toolkit. Thats a conversion ratio of 3%. WooHOO! I beat my goal. What about my numbers I know my profit on Michaels toolkit. I know how much cash itll take to get 1,000 people to his site. And I know what percentage of those folks I can turn into buyers. Thats all I need to know to build an income stream that keeps chuggin along. The rest is simple... Go buy traffic. Send that traffic to Michael. Watch him convert 3% of that traffic to buyers. Remember, the numbers dont lie! Thanks for reading and have a great week! Damon G. Zahariades
Copyright c Damon G. Zahariades. All rights reserved.
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