Using This One Simple Word Helped Treble My Sites ProfitsMichael Cheney This article is very important. In fact, the chances are it will give you more sales from your website. Now Im not suggesting youre low on sales but we could all do with more sales right I first started using this word on my website about a year ago. Using the word changed the whole focus of my website, my business and my life! Sounds unbelievable doesnt it But its not, its entirely true and I want to share it with you. You want to know what this word is dont you Okay then - no more messing around then. This word is the reason you are reading this article and the reason you carried on reading after the first paragraph. Have you guessed it already The single most important word you need to use on your homepage is "YOU"!. You. You. You. Using YOU Brings Success Using the word you on your homepage can have dramatic effects on how effective your website is at converting visitors into enquiries and sales. Using the word YOU gets across your business message in the only way that truly works - from the customers point of view. Now you might be thinking this is all obvious stuff. And it is! But just remember to look at the next few homepages you visit and see how many site owners are not following this simplest but most effective of rules. Most businesses fall into the trap of wording things in this way: "We provide such and such a product. We are industry-leaders.. We are based in .." What you should be doing is changing the entire angle and voice of your website around from an anonymous corporate brochure-type-speak into a more personal YOU-focused angle. Take a look at my homepage and youll see what I mean - www.websitemarketingbible.com. Now take a look at your homepage - how many YOUs have you got on your page So Why Is Using YOU So Important Because YOU are the most important thing in YOUR universe. You dont want to hear about me, my company, what we do or what our strengths are - you want to hear whats in it for YOU. Studies show that you should have around 70% of all sales and marketing literature comprised of words like YOU, YOUR, YOURS etc. This might seem like an uphill struggle at first and your initial attempts might not read too well but you will soon get the hang of it. Can You Play YOU-Gymnastics You can actually start treating it like a game. It takes time but eventually you will master the skill of turning any sentence around from a WE, US or OUR statement into a YOU or YOUR statement. I urge you to revamp your homepage and get rid of any WEs or OURs that you have and reword everything to put the customer at the heart of the matter. Now were just talking about the homepage here but really you should be applying this principle to your entire website. How The Word "YOU" Changed My Life When I first learned of this golden rule it changed my website totally. I went from talking about my business and products on the site to talking directly to my customers and putting things across in a way which meant most to THEM. It also made me take a step back and re-draft all my corporate literature adopting this same YOU principle. But the story doesnt end there.. I realised that putting YOU at the heart of my business communications and my business as a whole was actually the starting point for something far deeper. Ask any successful person and they will tell you that givers gain - that is, if you give first and receive second you will achieve more than the person who takes first and thinks of giving afterwards. It was then that I realised that I needed to start putting the YOU at the centre of my whole life. I realised that to every other single person in the world - they were the most important thing that existed. I listened more and made better relationships. I empathised more and made more sales. I gave more and felt more rewarded. I could go on but feel that YOU need to go off now and start implementing this powerful technique for YOUR website! I wish YOU great success! Michael Cheney
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