E-Marketing Using Only Free ResourcesCandy Brauer Ill be the first to admit it; Im a cheap skate. Im not as bad as many I meet, but if theres a legal, ethical way to get it for cheaper or free, Im there. I love Walmart. I get all of my clothes there. I love buying used cars - no car payments. I bought a nice house in the country for only $55,000 dollars - no house payments. When it comes to marketing over the internet, I love FREE. But there are some free marketing techniques out there that leave more to be desired. In this article, Im going to show you some of the best ways Ive found over the years on marketing your product or service over the internet for free, with no spamming, and doing it ethically. There are five techniques that Id like to show you. They are:
MESSAGE BOARD SIGNATURES Go to a search engine, such as http://www.google.com , and do a search for message boards. Youll want to search for message boards that are generally business related, and/or directly related to your service or product. Then, make a list of the URLs to at least a couple dozen message boards, and read over the board rules for each board. At least once a week, post relavent responses and/or new threads on each of these message boards, and at the bottom of your posts, leave a signature. Youre signature could either be your name, followed by your email address or webpage, or it could be a one line ad, followed by your url or email. HIT SURFING This is a free e-marketing method that many people believe are a waste of time, however I do not. But I have a system. ;- Heres how to do it:
I usually only spend about 15 minutes a day doing this. However I met someone over the internet who suggests spending 60 minutes a day doing it. I tried it, and you know what I didnt get any more sign ups on my webpage from doing it for 60 minutes than I do when I do it for 15. Sure, most of the other hit surfers will not even glance at your page. But some will, and those are the people youre trying to reach. Give hit surfing a try, and see how it works out for your page. SAFE LISTS Safe lists are email clubs on the internet, where evey subscriber has opted in to receive emails from other members of that group. You can email thousands upon thousands of people each week, or maybe even each day, spam free, via safe lists. Just go to http://www.google.com , and do a search for "email safe list" and youll find lots of safe lists that you can utilize. E-ZINES E-Zine stands for electronic magazine. And you know what There are thousands upon thousands of e-zines out there. Just do a search on http://www.google.com for "business ezine", and youll find lots of results. Look over the e-zine sites, and when you find one youd like to advertise in, submit your ad. SEARCH ENGINES There are lots of ways to get good rankings on search engines. Unfortunatly, many of those ways are via cheating - hiding code to get higher rankings, various gateway pages with different meta tags, etc. However, those who are ethical and truthful will find that theyll get better rankings, if they follow the wonderful advice at http://www.selfpromotion.com . The advice is free, easy to follow, and really works. Give it a whirl. CONCLUSION Give the above suggestions a try. Track all your advertising efforts, and find out what works for your page, and what doesnt. Then put more focus on whats working, and less to no focus on whats not.
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